We build more Competitive Scalable Valuable
marketing agencies so owners can find freedom and live their purpose.
Has your marketing agency hit a ceiling or do you feel like you’re on a never ending treadmill, not living your dream or purpose?
Join the Creative Creatures back office platform.
The Problem Agency Owners Don’t Talk About
Most agencies don’t fail. They stall or hit a ceiling.
This makes the path to liquidity vague or virtually nonexistent.
You need help to achieve your dream.
Built by Operators, Not
Private Equity
We’ve lived the agency life you’re living and can provide multiple paths for you
to get to the destiny you’ve dreamed about by providing a back office platform for your agency.
Creative Creatures is grounded in over a decade of breaking through barriers as operators.
Founded On Agency Success
The collective knowledge behind this platform has been documented in the book, From Grind to Gold, a practical playbook created using multiple, proven frameworks brought together for you.
New Members receive a complimentary copy as part of their onboarding.
We Build Valuable Agencies & True Wealth
- Turn vision into traction with EOS
- Build, grow and scale in your niche
- Create a healthy, more valuable business
What Members Receive
Leadership, Coaching, Consulting & Mentoring
Use EOS, 7FA and Profit First frameworks to unlock your ability to build, grow, and scale your marketing agency.
Back Office Systems That Break Through
Build the six critical systems your agency needs to streamline so you can fast forward to the next level.
Referral Partner Network with Other Agencies
Many owners are concerned about the future, so we’ll band together to meet these challenges head on.
What Members Are Saying
Who This Is For
This is a fit if you:
- Own agency with annual revenue between $1M and $5M
- Blocked from you or your agency’s next level and open to a different path
- Have a dream of selling your agency one day
- Want more freedom in your life
- Living in chaos and it seems to be the norm
- Don’t see or have the ability to walk the next path
- Have tried to sell your agency, but have been unsuccessful, but not sure why
This is not a fit if you:
- Own an agency with revenue less than $500k annually
- Want a lifestyle agency
- Don’t like the idea of working with a team on improving your agency
- Think YOU need to engineer your next move, no one else can
- Aren’t ready for change in your agency for one reason or another
- See your agency as a means to an end and not a path to your purpose
- Know you need to learn more, but not humble enough to get help
There Are Several Options to Work With Us
- Request FREE educational materials to learn a skill you’re missing right now.
- Get consulting to improve a specific system in your agency for an outcome.
- Roll over equity into the platform and increase value in your agency immediately and join the platform team or not.
- Sell your agency to the platform if you think you’re done with the agency life and want out.
How It Works
Each agency owner that comes to us is at a different stage in their entrepreneurial journey and looking
Three Easy Steps
- Apply for Free and we’ll discuss what the best path for you and your agency is.
- Choose the best option for you to work with us – Education, Consulting, Roll-In Equity, Sell Your Agency
- Depending on the option you choose, we establish goals and objectives for you and your agency and create a plan and timeline to achieve the return you’re looking for.
What You Get
1Improve Leadership and Systems in the Back Office of Your Agency
1Improve Leadership and Systems in the Back Office of Your Agency
We help improve how your agency is operated across the six key systems.
- Strategy & Leadership
- Brand & Performance Marketing
- Revenue Operations & Sales Infrastructure
- Talent, HR & Organizational Development
- IT Systems, Security & Automation (includes AI Implementation)
- Finance, Legal & Risk Management
Each member’s individual situation will As an equity stake holder, you will participate in any future equity event.
2Opportunity to Roll In Equity and Immediately Increase Value of Your Equity Stake
2Opportunity to Roll In Equity and Immediately Increase Value of Your Equity Stake
- Increase the value of your equity because you now own a smaller percentage of a much larger and more profitable business - the platform
- Also improve leadership and systems of your agency
- Are able to evolve the role you have in or outside your agency
Or IF You’re Ready and It Makes Sense, We Purchase Your Agency
In some circumstances it may be the best option for you to sell your agency.
- We would enter into this very carefully, because many times there are other paths you can take, but this one may be the best for you.
3A Powerful Collective of Referral Partners Who Expand Your Agencies Capabilities
Fractional CMO (Strategic Layer)
Brand
Marketing
Website Design & Development
SEO AEO
& Content
Paid Search
(Google)
Paid Social
(Meta)
Paid Social
(LinkedIn)
Cold Email
Lead Gen
Media Production
(Video)
Public
Relations
Streaming TV / OTT
Advertising
Event
Marketing
Social Media
Marketing
Backlink
Building
LinkedIn Referral
Campaigns
Social Media
Marketing
Apply Today
Creative Creatures starts with a conversation — not a contract
FAQs
How many members are in the collective, will you be able to share a list?
We are evaluating a set of founding members, but the plan is to have 20 agency members where each member has a core set of complementary services, capabilities and or experience that makes them unique and most valuable to the collective. We are considering having multiple cohorts of 20 members in each cohort.
Is there a cost to membership?
Yes, there are three methods for Agency Members to contribute to the Creative Creatures collective.
1) we provide you with an Agency Consultant for a monthly fee
2) we provide you with an Agency Consultant for a reduced monthly fee with an equity earn out
3) you wish to roll in all or part of the equity you have in your agency to the collective platform.
What is the vision for Creative Creatures?
There are several great peer groups that agency owners can join, like 7 Figure Agency, Agency Together and a few others we will be happy to recommend, but none of them have a program like Creative Creatures that helps you be a part of a collective that will ensure your agency is more competitive, more scalable and more valuable with a guaranteed equity event in your future.
What options do we have for joining?
- Roll-in all your equity to your agency: if you want to roll in 100% of your equity into the platform (hold company) and want to be supported by the platform services can be done.
- Roll-in partial equity to your agency, but keep some equity in your agency: If you want to keep some equity in your agency and roll up other equity you will need to roll in the majority share of equity in your agency.
- Sale your agency to the platform: If you are looking to cash out and sell your agency, that is a viable option with you. We would go through the process to analyze your agency and provide you with an LOI and Due Diligence to provide you with a fair value offer to fund the purchase.
- Not yet ready to roll in equity or sale your agency, but want to be build your agency: In this case, we can provide you with an experienced consultant to help you to improve performance of your agency.
What is included in each centralized service to each agency?
- Strategy & Leadership: Ensure agency leadership teams make better decisions faster and execute against clear growth plans.
- Marketing Enablement: Improve agency win rates and LTV by standardizing how agencies position, message, and convert demand.
- Revenue Operations: Build and maintain the systems that turn demand into predictable revenue.
- Talent & Organizational Development: Insure agencies have the right people in the right seats, with clear expectations and growth paths.
- Finance & Risk Management: Protect platform value by enforcing financial discipline, compliance, and risk controls
- IT Systems & Automation (includes AI): Provide secure, scalable, and efficient technology infrastructure across all agencies.
How much do the centralized services cost each agency?
In general, there is a base fee made up of a percentage of revenue in the following ranges.
5% = mature agency, strong leadership, low support needs, clean systems
8% = “default” for most agencies (full enablement + shared stack)
10%–12% = turnaround / heavy lift / major rebuild + high platform time
Additional fees may apply depending on the needs of each agency.
How do you value the equity of each agency if / when they roll in their equity to the platform?
We try to keep this as simple as possible, but it depends on few factors we examine.
- Financial
- Systems & Processes
- Client Portfolio Mix
- Key Talent
- Type of Transaction
- Service Needs
